In providing various forms of display ads on sites such as banner, skyscraper, and rectangle. You should choose whichever is appropriate and suitable in your opinion, sometimes for beginners this will be a confusing choice, most of them opt for the default option without changing any google.
You should try different variations of the format, coloring, and place your ad, by giving the impression of a distinct and different positioning it feasible to have a try. So you learn more techniques to advertise appropriately.
Keep in place not to look like an ad, try to disguise the ad with your site content. come to site you to find content, not to seek ad.
There are a variety of ad formats and placements provided by google vary, it is important for us to know the differences of each to view your adsense can be visited at https: / / www.google.com/adsense/
Once you see some adsense format is now your job to determine what type of Adsense format in accordance with your taste, of course, in choosing this format you have to adjust to theme you use.
With good placement and did not look like an ad will increase your income expected
