Companies that produce a product would require the market. Promotions and implement strategies in order to seize market share. Before doing that all companies would have set a target market.
The target market is an activity that contains and assess and select the one or more market segments. If the company wants to determine the market segment that the first step is to calculate and assess the profit from the various segments. So in this case, marketers must understand very well about techniques in measuring market potential and forecasting.
With the technique used, it is expected to be useful in selecting target markets, so that marketers can avoid mistakes that might happen.
to make that goal the company had to divide the market into major market segments, each segment of the market and evaluated, selected and applied to a particular segment as a target
