Ever-changing business environment in the competition and win the market. Marketing is one key to the success of a business. Marketing activities can be a source of corporate failures and / or become a waste if not properly planned.
Many employers, especially small business. Small businesses often have the difficulty in preparing a formal marketing program, so that the products are not able to reach the target market.
In conducting the preparation of a marketing, there are some things that should be noted, for example, Target Marketing, Strategic Marketing; Programme of Action; Profit Loss Projection; and Supervision
Before you create a marketing plan of course you must set the targets of your customers. In making a marketing plan, make a summary that gives an overview of the things the main contents of a marketing plan.
You should be able to provide information about the situation of marketing, both the market situation and information big market and growth for several years and the trend in the coming years, with changing perceptions and behavior tendencies consume, example product, you must know the product data that you have dati , “sales, price level, the contribution margin, and profitability.”
Not only to the extent that, you should also include consider Competitive situation, capacity of, market share, objectives and tactics, product quality. Planning the distribution of goods, e.g., type, quantity, territory and the role of distribution channels.
You’re marketing plan should be able to. Identifying and analyzing the opportunities and threats facing the company as a result interaction Т external environment that may effect company performance. By knowing the circumstances that surround you, I hope you are able to solve all the threats.
Identification of targets to be achieved, both financial goals and target marketing. Goals usually include target marketing and sales growth, market share, market coverage, the amount of distribution channels, price level, and others. With the existence of a good strategy, marketing program development is expected to be able to achieve the goal of a business